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BUSINESS PUBLICATION CIRCULATION AUDIT FOR THE 6-MONTH PERIOD ENDED NOVEMBER/DECEMBER 2010 Latin Press Inc. 2455 SW 27th Ave. Suite 200 Miami, FL 33145 Tel. No. 305 2853133 Fax. No.: 305 2853134

How to fill out business publication circulation audit

How to fill out a business publication circulation audit:

1. Start by gathering all the necessary information about your publication, such as the title, frequency of publication, and the average number of copies printed per issue.
2. Determine the time period for which you are conducting the audit. This could be for a specific month, quarter, or year.
3. Identify the different categories of circulation for your publication. This may include subscriptions, single-copy sales, free distribution, digital copies, and any other relevant categories.
4. For each category of circulation, calculate the total number of copies distributed or sold during the designated time period. This may involve reviewing sales records, subscriber lists, and distribution logs.
5. Verify and document any claims made by third-party distributors or circulation auditors. This may involve cross-referencing data provided by these entities with your own records.
6. Determine the geographic reach of your publication by analyzing the distribution channels and locations where your copies are sold or distributed. This could include specific regions, cities, or even international markets.
7. Ensure that your audit complies with industry standards and guidelines, such as those set by the Alliance for Audited Media (AAM) or the Audit Bureau of Circulations (ABC). Adhere to their reporting requirements and include any necessary documentation or certifications.
8. Review and analyze the data obtained from the audit to identify any trends or patterns in your circulation. This information can help you make informed decisions about your publication's distribution strategy and target audience.

Who needs a business publication circulation audit?

1. Publishers: Publishers of business publications need to conduct circulation audits to validate their claims and provide accurate data to advertisers, investors, and stakeholders. This helps build trust and credibility in the publication's reach and audience.
2. Advertisers: Advertisers who are considering advertising in a business publication rely on circulation audits to assess the publication's readership and target market. This information helps them determine the effectiveness and value of their advertising investments.
3. Investors: Potential investors or financial analysts may request circulation audit reports to evaluate the market presence and growth potential of a business publication. This data can influence investment decisions and provide insights into the publication's financial health.
4. Media Agencies: Media buying agencies often rely on circulation audit reports to negotiate advertising rates and placements for their clients. They use this data to ensure their clients' ads reach the desired target audience.
5. Industry Associations: Trade associations or industry organizations may require their members to provide circulation audit reports as part of their membership requirements. This ensures transparency and accountability within the industry.

Overall, a business publication circulation audit serves as a reliable and verified source of information regarding a publication's reach and readership. It benefits publishers, advertisers, investors, media agencies, and industry associations by providing accurate data for decision-making purposes.

For pdfFiller’s FAQs

What is business publication circulation audit?

A business publication circulation audit is a process by which a publication's circulation numbers are verified by a third-party organization to ensure accuracy.

Who is required to file business publication circulation audit?

Businesses or publishers who distribute a publication with circulation numbers are required to file a business publication circulation audit.

How to fill out business publication circulation audit?

To fill out a business publication circulation audit, the publisher must provide details about the publication's circulation, distribution methods, and other relevant information to the auditing organization.

What is the purpose of business publication circulation audit?

The purpose of a business publication circulation audit is to provide transparency and accuracy in reporting circulation numbers to advertisers and stakeholders.

What information must be reported on business publication circulation audit?

On a business publication circulation audit, information such as total circulation numbers, breakdown by distribution method, and any relevant supporting documentation must be reported.

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