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4/12/2013 Business Development through Social Media Monday, April 29, 2013, Barbara Lewis, MBA, President, Centurion Consulting Group Barbara Lewis, MBA Over 2 decades in marketing professionals in
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To effectively use social media, follow these steps:

01
Set clear goals: Determine what you want to achieve through social media, whether it's increasing brand awareness, driving website traffic, or engaging with your audience.
02
Identify your target audience: Understand who your ideal customers are and where they are active on social media. This will help you tailor your content and strategy to reach them effectively.
03
Choose the right platforms: Not all social media platforms are suitable for every business. Research which platforms align with your target audience and focus your efforts on those channels.
04
Create engaging content: Develop content that resonates with your target audience. Use a mix of visual elements, such as images and videos, along with compelling captions and calls-to-action to grab their attention and encourage interaction.
05
Consistency is key: Regularly post on your social media platforms to stay top of mind with your audience. Develop a content calendar and stick to it, ensuring a consistent flow of valuable content.
06
Engage with your audience: Social media is a two-way communication channel. Respond to comments, messages, and reviews promptly. Encourage conversations and foster a sense of community around your brand.
07
Utilize analytics: Keep track of your social media performance by using analytics tools. Monitor key metrics like engagement, reach, and conversions to understand what content is resonating and adjust your strategy accordingly.

Who needs effective use of social?

01
Small businesses: Social media provides an affordable way for small businesses to reach a wider audience and compete with larger competitors. It can help increase brand visibility, generate leads, and build customer loyalty.
02
Entrepreneurs: Social media is a powerful tool for entrepreneurs to establish themselves as thought leaders in their industry. It allows them to share their expertise, network with other professionals, and attract potential clients or investors.
03
Non-profit organizations: Social media can help non-profit organizations raise awareness about their cause, engage with supporters, and drive donations. It provides a platform to tell compelling stories, showcase impact, and mobilize volunteers.
Overall, anyone looking to build their brand, connect with their target audience, and achieve their business goals can benefit from effectively using social media.
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Effective use of social refers to utilizing social media platforms and strategies to engage with and reach a target audience in a meaningful way, ultimately achieving specific goals or objectives.
Organizations, businesses, or individuals who use social media as part of their marketing or communication strategies may be required to file effective use of social reports.
When filling out effective use of social reports, it is important to provide detailed information about the social media platforms used, engagement metrics, audience demographics, and the overall impact of the social media efforts.
The purpose of effective use of social reports is to measure and analyze the success of social media strategies, track progress towards marketing goals, and identify areas for improvement.
Information that must be reported on effective use of social may include social media platforms used, number of followers, engagement metrics (likes, shares, comments), audience demographics, and key performance indicators (KPIs).
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