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LOGOS STYLE GUIDE FOR TRANSLATORS INTO CROATIAN Logos Style Guide for Translators into SECTION 1: GENERAL 5 IMPORTANCE OF STYLE 5 SECOND-PERSON PLURAL AND IMPERSONAL FORM 5 PASSIVE TO ACTIVE CONSTRUCTION
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How to fill out a logos style guide:

Start with the basics:

Begin by including the company's official logo in various formats (e.g., PNG, JPG, SVG) and its specific color codes (e.g., hexadecimal, Pantone) in the style guide. This will ensure consistency when using the logo across different platforms and materials.

Define logo variations:

If the company has different versions of its logo (e.g., primary, secondary, stacked), make sure to include each variation in the style guide. Specify when and where each version should be used, ensuring a cohesive brand identity.

Determine clear sizing guidelines:

Detail the recommended minimum size for the logo to maintain legibility. This will help prevent distortion or loss of quality when it is resized. Additionally, provide guidelines on spacing and clear space requirements around the logo to avoid crowding and maintain visual impact.

Document color usage:

Specify the approved color schemes and combinations for the logo. Include the primary and secondary colors, as well as any variations for use on different backgrounds or materials. This will ensure consistency and brand recognition across all marketing materials.

Provide usage examples:

Showcase examples of correct logo usage in different scenarios, such as on business cards, website headers, social media profiles, and packaging. Include dos and don'ts to guide users on proper logo placement, scaling, and alignment.

Explain forbidden modifications:

Clearly state what modifications are strictly prohibited regarding the company's logo. This may include altering the proportions, changing colors, adding or removing elements, or distorting the logo in any way. By outlining these guidelines, you maintain the logo's integrity and protect the brand identity.

Who needs a logos style guide:

Companies and organizations:

Any business or organization that wants to ensure a consistent and professional brand identity will greatly benefit from a logos style guide. It provides clear guidelines for employees, designers, and partners to follow when using the logo, ensuring that it is always represented accurately and consistently.

Marketing and design teams:

Professionals working in marketing or design departments can use the logos style guide as a reference when creating marketing materials, website designs, advertising campaigns, or any visual content involving the company's logo. It helps maintain a cohesive brand image and saves time on unnecessary revisions.

External partners and suppliers:

When collaborating with external partners or suppliers, sharing a logos style guide ensures that everyone involved understands and follows the specific guidelines for using the company's logo. By providing clear instructions, it reduces the chances of misrepresenting the brand and maintains consistency across different touchpoints.
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The logos style guide helps maintain consistency and brand identity by providing guidelines on logo usage, colors, fonts, and other visual elements.
Any organization or company that wants to ensure consistent branding across all platforms and materials should have a logos style guide.
To fill out a logos style guide, you can include detailed instructions on logo usage, color codes, font guidelines, placement rules, and examples of correct and incorrect logo usage.
The purpose of logos style guide is to maintain a cohesive brand image, ensure consistency in branding materials, and protect the integrity of the logo.
A logos style guide should include specifications on logo design, color palettes, typography, usage guidelines, examples, and any brand messaging associated with the logo.
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