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Santana: Filologija, Edukologija / Coactivity: Philology, Ecology 2015, 23(2): 108118 ISSN 2351714X / ISSN 23357711DOI http://dx.doi.org/10.3846/cpe.2015.275LINGUISTIC CHARACTERISTICS OF COMMERCIAL
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How to fill out linguistic characteristics of commercial:

01
Identify the target audience: Determine who the commercial is intended for and what language will resonate with them. Consider factors such as age, gender, location, and cultural background.
02
Define the main message: Determine the primary idea or message you want the commercial to convey. This will guide the choice of language and tone.
03
Use persuasive language: Incorporate persuasive and attention-grabbing language to captivate the audience and compel them to take action.
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Consider the tone: Decide on the tone of the commercial based on the desired emotional response. It could be serious, humorous, emotional, or informative.
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Keep it concise: Ensure the language used in the commercial is clear, concise, and easy to understand. Avoid jargon or complex words that may confuse the audience.
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Engage the audience: Use language that engages the audience and makes them feel involved. Encourage interaction or create a sense of urgency.
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Harmonize with visuals: Coordinate the linguistic characteristics with the visual elements of the commercial. The language used should align with the overall message communicated through visuals.
08
Review and revise: After drafting the linguistic characteristics, review them for coherence and effectiveness. Make any necessary revisions to improve clarity and impact.

Who needs linguistic characteristics of commercial?

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Advertising agencies: Advertising agencies require linguistic characteristics to effectively develop and create compelling commercials for their clients.
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Businesses: Businesses who want to promote their products or services through commercials need linguistic characteristics to ensure the message resonates with their target audience.
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Marketing professionals: Marketing professionals rely on linguistic characteristics to create impactful commercials that align with the brand's objectives and target audience.
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Media planners: Media planners use linguistic characteristics to ensure the commercials are placed appropriately and reach the intended viewers.
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Copywriters: Copywriters need linguistic characteristics to craft persuasive and engaging scripts for commercials that effectively communicate the brand message.
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Market researchers: Market researchers analyze linguistic characteristics to gain insights into consumer preferences, trends, and responses to commercials.
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Content creators: Content creators, such as videographers or graphic designers, may need linguistic characteristics to better align their visuals with the intended language and message of the commercial.
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Linguistic characteristics of commercial refer to the language and tone used in advertising or promotional materials to attract customers.
Businesses and companies involved in promoting their products or services through advertisements are required to file linguistic characteristics of commercial.
Linguistic characteristics of commercial can be filled out by providing detailed information about the language, message, and target audience of the advertisement.
The purpose of linguistic characteristics of commercial is to ensure that advertisements comply with regulations and do not contain misleading or deceptive language.
Information such as the language used, message conveyed, target audience, and any claims made in the advertisement must be reported on linguistic characteristics of commercial.
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