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SAS Global Forum 2013 Customer Intelligence Paper 0662013 You're Invited! Learn How SAS Uses SAS Software to Invite You to SAS Global Forum Lori Jordan and Shawn Skillman, SAS Institute Inc., Cary,
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Customer intelligence is the process of gathering and analyzing information about customers to better understand their behavior, preferences, and needs.
Companies and businesses that want to improve their marketing strategies, customer service, and overall customer experience are required to file customer intelligence.
Customer intelligence can be filled out by collecting data through surveys, feedback forms, purchase history, social media interactions, and other sources. This data is then analyzed to gain insights into customer behavior.
The purpose of customer intelligence is to help businesses make informed decisions, personalize marketing efforts, improve customer satisfaction, and increase customer loyalty.
Information such as customer demographics, purchasing habits, browsing behavior, feedback, and communication preferences must be reported on customer intelligence.
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