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PAH
Corporate
Identity
System
Building a
Consistent
Brand Image1Table of Contents
PREFACE1PAHO LOGO2PAHO and WHO Logos3Colors4Typefaces5Correct and Incorrect Use of the Logo6STATIONERY7Letterhead7Slides8APPLICATIONS
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What is brand image?
Brand image is the perception of a brand in the minds of consumers.
Who is required to file brand image?
Companies or organizations that want to establish or maintain a positive brand image.
How to fill out brand image?
Brand image can be filled out by conducting market research, creating a brand strategy, and consistently delivering on brand promises.
What is the purpose of brand image?
The purpose of brand image is to differentiate a brand from competitors, create brand loyalty, and attract customers.
What information must be reported on brand image?
Information such as brand values, brand personality, brand positioning, and brand messaging must be reported on brand image.
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