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April2016 Guidance on Advertising This guidance must be read in conjunction with The Code (2016) prepared by the General Chiropractic Council (GCC), which sets out standards for conduct, performance
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Who needs guidance on advertising?

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Businesses or companies looking to create effective advertising strategies and campaigns.
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Guidance on advertising is a set of rules and regulations that provide instructions on how to promote products or services in a truthful and transparent manner.
Businesses and individuals who engage in advertising activities are required to file guidance on advertising.
Guidance on advertising can be filled out online through the designated regulatory agency's website or through submitting physical forms by mail.
The purpose of guidance on advertising is to ensure that advertisements are not misleading, deceptive or false, and comply with all relevant laws and regulations.
Information such as the product or service being advertised, the target audience, the platforms where the advertisement will be displayed, and any disclaimers or disclosures required.
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