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PROCEDURE Retrieval number: Page: Prepared by: Applicable area: Original date: Revised date: 1of1 CarolynYordy CMEDMarketingandCommunications October14,2015 n/subject: IdentityStandards Requirementsfortheuseofwordmarks,
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How to Fill Out Subject Identity Standards:

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Start by gathering all the necessary information about the subject for which you are creating identity standards. This may include key details such as logo, colors, fonts, taglines, and other visual elements.
02
Determine the purpose and goals of the subject identity standards. Are you creating them for a company, organization, product, or individual? Understanding the context and objectives will help you tailor the standards accordingly.
03
Begin with the basics. Include a clear and concise definition of the subject, its mission, and its target audience. This will set the foundation for the identity standards.
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Define the visual identity guidelines. Create guidelines for logo usage, including proper size, placement, color variations, and clear space requirements. Specify the approved color palette and provide corresponding color codes. Choose fonts that align with the subject's brand personality and provide examples of proper usage.
05
Outline the preferred tone of voice and messaging guidelines. Describe the subject's unique voice, values, and personality. Provide examples of appropriate messaging and language to ensure consistency across all communications.
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Include guidelines for collateral materials. Specify the design templates for various materials such as business cards, letterheads, presentations, and social media graphics. This will ensure consistency and professionalism in all branded materials.
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Address digital presence. Provide guidelines for website design, including layout, navigation, imagery, and content guidelines. Consider including recommendations for social media profiles, email signatures, and digital advertising.
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Outline any additional guidelines specific to the subject identity, such as uniforms, signage, packaging, or vehicle graphics. These guidelines will help maintain a cohesive and recognizable brand identity across different touchpoints.

Who Needs Subject Identity Standards:

01
Companies: Businesses of all sizes benefit from subject identity standards to maintain a consistent brand image, improve recognition, and promote professionalism.
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Organizations: Non-profit organizations, government agencies, and educational institutions can use subject identity standards to establish credibility, communicate core values, and promote a unified identity.
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Products: Whether it's a single product or a range of offerings, subject identity standards help create a distinct brand identity that resonates with consumers and reinforces product recognition.
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Individuals: Personal branding is important for professionals, influencers, or anyone wishing to establish a strong online presence. Subject identity standards can help individuals maintain consistency and stand out in a crowded digital landscape.
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Subject identity standards refer to the set of guidelines and criteria used to establish and verify the identity of individuals.
Businesses and organizations that handle sensitive information or require verification of individuals' identities are required to file subject identity standards.
Subject identity standards can be filled out by providing detailed information on how the identity of individuals will be verified and protected.
The purpose of subject identity standards is to ensure the security and accuracy of identifying individuals and protecting sensitive information.
Subject identity standards typically require information on the verification methods used, data protection measures, and procedures for handling identity-related information.
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