Get the free Boston University Video Branding and Standards

Boston University Video Branding and Standards (AKA THE MANUAL, AKA EMMANUEL WONG)Compiled by Alan WongBetween December 2009July 2011 With the Love and Support of Everyone at Marco Abbreviated Version

How to fill out boston university video branding

How to fill out Boston University video branding:

1. Start by understanding the goals and target audience of Boston University. Identify the key messages and values that the video should communicate.
2. Develop a storyboard or script that aligns with the university's branding guidelines and messaging. Consider the tone, style, and visual elements that will best represent the university.
3. Select appropriate video production equipment and software for capturing and editing footage. Ensure that the video quality is professional and reflects the university's standards.
4. Film the necessary footage, whether it's interviews with faculty members, campus tours, student testimonials, or other relevant content. Make sure to capture both the academic and student life aspects of the university.
5. Edit the video content according to the storyboard/script. Use transitions, graphics, and music to enhance the overall visual appeal and storytelling.
6. Incorporate Boston University's branding elements, such as the logo, colors, typography, and voiceover, into the video. Maintain consistency with the university's existing marketing materials.
7. Optimize the video for different platforms and devices. Consider how the video will appear on websites, social media, mobile devices, and other channels.
8. Share the video across various platforms and channels, ensuring it reaches the target audience. Promote it through Boston University's official websites, social media accounts, and other relevant communication channels.
9. Monitor the performance of the video by tracking engagement metrics, such as views, likes, comments, and shares. Use this data to assess the effectiveness of the video branding and make improvements if necessary.
10. Continuously update and refresh the video branding to stay current with Boston University's evolving messaging and branding strategies.

Who needs Boston University video branding?

1. Prospective students: Video branding can help attract prospective students by showcasing the university's campus, academic programs, student life, and overall environment.
2. Current students: Video branding can be used to engage and connect with current students by highlighting various aspects of university life, including extracurricular activities, events, and community involvement.
3. Alumni: Video branding can serve as a way to keep alumni connected and informed about the university's latest achievements, developments, and initiatives.
4. Faculty and staff: Video branding can help motivate and inspire faculty and staff by showcasing their contributions to the university and promoting a sense of pride and unity.
5. Parents and guardians: Video branding can provide parents and guardians with a glimpse into the university's offerings, resources, and support systems, helping them make informed decisions about their children's education.
6. Partners and stakeholders: Video branding can be used to communicate and strengthen relationships with partners, donors, and other stakeholders by highlighting the university's achievements, research, and impact on society.

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What is boston university video branding?

Boston University video branding refers to the process of creating and maintaining a consistent visual identity for videos produced by the university.

Who is required to file boston university video branding?

All departments and individuals producing videos on behalf of Boston University are required to follow the university's video branding guidelines.

How to fill out boston university video branding?

To fill out Boston University video branding, one must adhere to the university's guidelines on logo usage, color schemes, typography, and other visual elements.

What is the purpose of boston university video branding?

The purpose of Boston University video branding is to ensure a cohesive and professional visual identity across all video content created by the university.

What information must be reported on boston university video branding?

The information reported on Boston University video branding typically includes the use of official logos, colors, fonts, and other visual assets specified by the university.

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