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2016 FALL CONFERENCE POSITIONING YOUR ASSETS FOR GLOBAL COMPETITION September 2830, 2016 Best Western Starlit Village Inn & Suites, Fort Dodge, IA WEDNESDAY, SEPTEMBER 28, 2016 11:00 am 4:00 pm 12:30
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How to fill out positioning your assets for:

01
Identify your assets: Start by listing all the assets that you want to position. This can include physical assets like property, vehicles, and equipment, as well as intangible assets like intellectual property or brand reputation.
02
Evaluate their current positioning: Assess how each asset is currently positioned in the market or within your organization. Consider factors like target audience, competition, and unique selling points. This step will help you understand the current state and identify areas for improvement.
03
Determine your desired positioning: Define the ideal position you want each asset to occupy. Consider your overall business goals, target market preferences, and competitive landscape. Specify the unique value proposition that will differentiate your assets from competitors.
04
Develop a positioning strategy: Create a strategic plan to bridge the gap between the current and desired positioning. This may involve rebranding, marketing campaigns, product differentiation, or other tactics. Outline the steps, timeline, and resources needed to implement the strategy effectively.
05
Implement the strategy: Execute the positioning strategy across different channels and touchpoints. This can include advertising, public relations, digital marketing, content creation, and customer engagement activities. Ensure consistency in messaging and brand communication to create a strong and unified positioning.
06
Monitor and adjust: Continuously monitor the impact of your positioning efforts. Track metrics like brand awareness, customer perceptions, market share, and sales performance. Make adjustments as needed based on feedback and market dynamics to ensure your assets remain effectively positioned.

Who needs positioning your assets for:

01
Entrepreneurs and business owners: Positioning assets is crucial for businesses of all sizes. It helps attract customers, create differentiation, and drive growth. Entrepreneurs and business owners can benefit from strategic asset positioning to establish a strong market presence and gain a competitive edge.
02
Marketing and branding professionals: Marketing and branding professionals play a vital role in positioning assets effectively. They are responsible for developing strategies, crafting messaging, and implementing campaigns that align with the desired positioning. Their expertise ensures that assets are communicated and perceived in the right way.
03
Investors and financial advisors: Understand the positioning of assets is essential for investors and financial advisors. It helps them assess the potential value, risks, and market opportunities associated with different assets. Proper positioning enhances investment decisions and maximizes returns.
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Positioning your assets is done to ensure they are properly declared and managed for tax and financial purposes.
Individuals and entities with assets that need to be reported for tax or financial reasons are required to file positioning your assets.
You can fill out the positioning your assets form by providing accurate and detailed information about all your assets, their value, and any related financial transactions.
The purpose of positioning your assets is to maintain transparency and compliance with tax and financial regulations.
You must report details of all your assets, their value, any income generated from them, as well as any financial transactions related to them on the positioning your assets form.
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