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2017 Offshore Technology ConferenceADVERTISING SPECIFICATIONS International Mailer Advertising INTERNATIONAL MAILER MATERIALS DEADLINE: 9 November 2016 MECHANICAL SPECSDIGITAL ART REQUIREMENTSTRIM
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How to fill out advertising specifications - 2017

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How to fill out advertising specifications:

01
Start by gathering all the necessary information about your advertisement, such as dimensions, format, and any specific requirements from the advertising platform or medium you will be using.
02
Carefully review the guidelines and instructions provided by the platform or medium to ensure you understand all the requirements.
03
Determine the target audience for your advertisement and identify the key message or goal you want to convey.
04
Create a clear and concise headline that grabs attention and accurately represents your advertisement.
05
Choose captivating visuals, such as images or videos, that are relevant to your message and appeal to your target audience.
06
Write compelling copy that effectively communicates the benefits and features of your product or service.
07
Include any necessary contact information or call-to-action in your advertisement.
08
Proofread your advertisement to eliminate any spelling or grammatical errors, and ensure that it follows the platform's guidelines.
09
Test your advertisement on various devices, such as desktops, mobile phones, and tablets, to ensure it displays correctly and performs well.
10
Once you are confident that your advertising specifications have been accurately filled out, submit your advertisement according to the platform's instructions.

Who needs advertising specifications?

Advertising specifications are needed by various individuals and businesses involved in advertising campaigns and marketing strategies. This can include:
01
Marketing Managers: Marketing managers are responsible for overseeing advertising campaigns and ensuring that the specifications are met. They need advertising specifications to communicate effectively with advertising agencies, designers, and media planners.
02
Advertising Agencies: Advertising agencies work closely with clients to develop creative and effective advertisements. They rely on advertising specifications to understand the client's goals and requirements and to ensure the final advertisement meets all the necessary specifications.
03
Designers and Creatives: Designers and creatives are responsible for bringing the advertisement to life by creating visually appealing designs and copy. They need advertising specifications to understand the parameters within which they can work and to create designs that meet the technical requirements of the advertising platform.
04
Media Planners: Media planners are tasked with selecting the appropriate advertising platforms or mediums to reach the target audience effectively. They rely on advertising specifications to determine which platforms can accommodate the advertisement and to provide accurate information to the client regarding costs and reach.
05
Publishers or Platforms: Publishers or platforms that display or distribute advertisements also need advertising specifications to ensure that the advertisements can be properly displayed or delivered to the intended audience. They use these specifications to set guidelines and technical requirements for advertisers to follow.
In summary, advertising specifications are essential for anyone involved in the creation and distribution of advertisements. They help ensure that the advertisements meet the necessary requirements and can effectively reach the target audience.
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Advertising specifications refer to the detailed requirements and guidelines for creating advertisements, including dimensions, file formats, color schemes, and other technical specifications.
Advertisers and companies that plan to run advertisements are required to file advertising specifications.
Advertising specifications can be filled out by following the guidelines provided by the advertising platform or publication. This may involve submitting digital files or providing detailed information about the advertisement.
The purpose of advertising specifications is to ensure that advertisements meet the technical requirements of the advertising platform and are displayed correctly to the target audience.
Advertising specifications typically require information such as ad size, resolution, file type, color mode, and any specific design guidelines.
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