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Fair Housing Advertising
Word and Phrase List
This word and phrase list is intended as a guideline to assist in complying with state and federal
fair housing laws. It is not intended as a complete
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How to fill out fair housing advertising

How to fill out fair housing advertising:
01
Familiarize yourself with fair housing laws: Before creating your fair housing advertising, it is essential to have a good understanding of fair housing laws and regulations. These laws prohibit discrimination based on race, color, religion, sex, national origin, disability, familial status, or any other protected characteristic. Make sure your advertising complies with these laws to avoid legal issues.
02
Use inclusive language: When writing your fair housing advertising, it is crucial to use inclusive language that avoids indicating a preference or exclusion based on any protected characteristic. This means avoiding terms like "ideal for young professionals" or "suitable for families" which may discourage certain demographics from applying.
03
Highlight accessible features: If your property has accessible features, such as ramps or wider doorways for wheelchair accessibility, be sure to mention them in your advertising. This can help attract individuals with disabilities who may be specifically looking for accessible housing options.
04
Provide equal opportunity statements: Including an equal opportunity statement in your fair housing advertising demonstrates your commitment to fair housing principles. This statement can be as simple as "We are an equal opportunity housing provider" or "Equal housing opportunity" and should be prominently displayed in your advertisements.
05
Avoid discriminatory imagery: The images you use in your fair housing advertising should represent a diverse range of individuals and families, avoiding any stereotypes or exclusionary depictions. This can help create an inclusive and welcoming impression for potential tenants.
Who needs fair housing advertising?
01
Real estate agents and brokers: Individuals in the real estate industry, including agents and brokers, need fair housing advertising to ensure their property listings comply with fair housing laws and attract a diverse pool of potential tenants.
02
Landlords and property managers: Landlords and property managers need fair housing advertising to promote available rental units without any form of discrimination. This ensures that they are attracting qualified tenants and complying with fair housing laws.
03
Property owners and developers: Owners and developers of residential properties also need fair housing advertising to present their properties in a way that respects fair housing principles and attracts a wide range of potential buyers or renters.
Overall, fair housing advertising is essential for any individual or organization involved in the housing market to ensure equal access and opportunities for all individuals, regardless of their protected characteristics.
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What is fair housing advertising?
Fair housing advertising is the practice of promoting real estate or rental properties in a way that does not discriminate against potential tenants or buyers based on certain protected characteristics.
Who is required to file fair housing advertising?
Any individual or entity involved in the marketing or advertisement of real estate or rental properties is required to file fair housing advertising.
How to fill out fair housing advertising?
Fair housing advertising should be filled out by providing accurate and non-discriminatory information about the property being advertised.
What is the purpose of fair housing advertising?
The purpose of fair housing advertising is to ensure equal access to housing opportunities for all individuals, regardless of their race, color, religion, sex, etc.
What information must be reported on fair housing advertising?
Fair housing advertising must include information about the property, its location, amenities, rental price, and contact information of the advertiser.
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