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LOCAL FOCUS A Publication of the League of Oregon Cities L E AG U E of Oregon CITIES OCTOBER 2013 Intergovernmental Collaboration Meeting Economic Challenges IN T HI S I S UE Likened Planning Job

How to fill out local focus

How to fill out local focus:

1. Research and identify your target audience: Before filling out the local focus, it's important to know who your target audience is. Conduct market research to understand their specific preferences, demographics, and interests. This will help you tailor your local focus to meet their needs effectively.
2. Analyze local trends and competition: To accurately fill out the local focus, you need to be aware of the local trends in your industry and understand the competitive landscape. Stay updated on the latest developments, industry news, and emerging opportunities that can influence your local focus strategy.
3. Define your unique selling proposition: Determine what sets your business or product apart from competitors in the local market. Identify your unique selling proposition (USP) and find ways to highlight it within your local focus. This will help differentiate your offering and attract more customers.
4. Optimize your online presence: In today's digital age, having a strong online presence is crucial for local businesses. Ensure your website is optimized for local search by incorporating relevant keywords, creating location-specific landing pages, and maximizing your local directory listings. This will help improve your visibility and attract local customers.
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Who needs local focus:

1. Local businesses: Small and medium-sized businesses that primarily cater to a specific geographical area greatly benefit from focusing on the local market. Building a strong local presence and connecting with local customers can help drive more foot traffic, increase sales, and enhance brand loyalty.
2. Service-based businesses: Professionals such as lawyers, dentists, hairstylists, real estate agents, and contractors heavily rely on the local market for their clientele. Optimizing their local focus allows them to target potential clients in their vicinity and establish strong local relationships.
3. E-commerce businesses: Even though e-commerce businesses operate online, they can still leverage local focus to tap into specific local markets. By tailoring their marketing and advertising efforts to local customers, e-commerce businesses can enhance brand recognition, improve customer trust, and provide faster delivery options.

Overall, local focus is essential for businesses aiming to maximize their potential within a specific geographic location, effectively reach their target audience, and establish a strong local reputation.

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What is local focus?

Local focus refers to the specific details and information related to local content of a project or initiative.

Who is required to file local focus?

Any organization or individual carrying out a project or initiative that has a local impact or presence is required to file local focus.

How to fill out local focus?

Local focus is typically filled out by providing information about the project, its objectives, the local community involved, and any measures taken to ensure local participation and benefit.

What is the purpose of local focus?

The purpose of local focus is to ensure that projects or initiatives have a positive impact on the local community and that local resources and opportunities are utilized effectively.

What information must be reported on local focus?

Information such as project description, local community involvement, local resources used, and measures taken to enhance local benefits must be reported on local focus.