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Identity Standards Manual Identity Standards For Franchisees Of Caldwell Banker Commercial Affiliates and Franchisees Outside TheUnitedStatesRevision Date: 08/2017Table of Contents Page(s)Introduction.
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How to fill out identity standards for franchisees

01
Start by gathering all necessary information about your franchisees, such as their contact details, business name, and logo.
02
Create a clear and detailed document that outlines the specific identity standards for franchisees. This document should include guidelines on colors, fonts, logo usage, signage, marketing materials, and any other relevant branding elements.
03
Clearly state the importance of adhering to these identity standards and the consequences of not following them.
04
Provide examples and visual aids to help franchisees understand the desired branding and visual identity.
05
Ensure that franchisees have access to the necessary resources and tools to comply with the identity standards, such as high-resolution logo files and templates for marketing materials.
06
Establish a communication channel for franchisees to seek guidance or clarification regarding the identity standards.
07
Regularly review and update the identity standards to accommodate any changes or improvements in branding.
08
Train franchisees on the importance of maintaining consistent branding and provide them with the necessary training materials.
09
Periodically audit franchisees' compliance with the identity standards to ensure consistency across the franchise network.

Who needs identity standards for franchisees?

01
Franchisors who want to maintain a consistent brand image across their franchise network.
02
Franchisees who want to benefit from the recognizable and established brand identity of the franchisor.
03
Marketing and branding professionals responsible for overseeing and promoting the franchise's brand.
04
Customers who expect a consistent and recognizable brand experience when interacting with different franchise locations.
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Identity standards for franchisees are a set of guidelines and requirements that dictate how franchisees must represent the brand identity of the franchisor.
Franchisees are required to file identity standards as part of their agreement with the franchisor.
Franchisees must ensure they are following the guidelines provided by the franchisor and accurately represent the brand identity in all aspects of their business.
The purpose of identity standards for franchisees is to maintain consistency and coherence in how the brand is presented to customers across different locations.
Information such as logo usage, color scheme, advertising guidelines, and customer service standards may need to be reported on identity standards for franchisees.
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