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REQUEST FOR PROPOSALS (RFP) Department of Administration County of Dane, Wisconsin Dane County Regional Airport #116070 COUNTY AGENCY RFP NUMBER RFP TITLE PURPOSE Marketing & Advertising / Media Buying
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Marketing and advertising media refers to the various channels and platforms that businesses use to promote their products or services to potential customers.
Businesses or organizations that engage in marketing and advertising activities are required to file marketing and advertising media.
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The purpose of marketing and advertising media is to increase brand awareness, attract new customers, and drive sales for a business or organization.
Information that must be reported on marketing and advertising media includes details on the marketing channels used, the budget allocated, the target audience demographics, and the results of the campaigns.
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