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OPTUS JUNIOR DOLPHINSBrand guidelines and marketing toolkitCONTENTS Welcome5Our lexicon18Dos and contour keystakeholders206Our brand8 Our voice10 Writing for social media12Writing forth web16 Writing

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How to fill out brand guidelines and marketing

01

Step 1: Start by understanding your brand values and key messages.

02

Step 2: Identify your target audience and their preferences.

03

Step 3: Create a visual identity system including logos, colors, and typography.

04

Step 4: Develop brand personality and tone of voice guidelines.

05

Step 5: Define brand guidelines for marketing materials such as brochures, advertisements, and social media posts.

06

Step 6: Ensure consistency across all brand touchpoints.

07

Step 7: Continuously monitor and update brand guidelines as needed.

Who needs brand guidelines and marketing?

01

Businesses of all sizes: Brand guidelines and marketing are essential for both startups and established companies.

02

Marketing and design agencies: Developing and implementing brand guidelines is part of their core services.

03

Non-profit organizations: Branding helps create a strong identity and communicate the mission effectively.

04

Freelancers and entrepreneurs: Building a consistent brand image can differentiate them from competitors.

05

Any company looking to establish a strong brand presence and connect with their target audience.

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What is brand guidelines and marketing?

Brand guidelines and marketing refer to the set of rules and standards that define how a brand should be presented and communicated to the public in order to maintain consistency and protect brand identity.

Who is required to file brand guidelines and marketing?

Any business or organization that wants to establish a strong and consistent brand identity is required to create and follow brand guidelines and marketing strategies.

How to fill out brand guidelines and marketing?

Brand guidelines and marketing can be filled out by determining key elements such as brand colors, logos, fonts, messaging tone, target audience, and marketing strategies.

What is the purpose of brand guidelines and marketing?

The purpose of brand guidelines and marketing is to ensure consistency in brand presentation, create brand recognition, establish brand trust, and differentiate a brand from competitors.

What information must be reported on brand guidelines and marketing?

Brand guidelines and marketing should include brand mission and values, logo usage guidelines, color palette, typography guidelines, tone of voice, marketing tactics, target audience, and brand positioning.

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