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In partnership with Market Research in Retailing Seminar: Know your Shoppers, Grow your Business November 25, 2016× 1:00 to 6:00 pm* (REGISTRATION starts 12:00pm) Venue: Postal 1&2, 5th floor, Oak
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How to fill out market research in retailing

01
Start by identifying your research objectives. What do you want to learn or achieve with your market research in retailing?
02
Determine the target audience for your research. Who are you trying to understand or gather insights about?
03
Choose the appropriate market research methods. This could include surveys, interviews, focus groups, or observational studies.
04
Prepare your research questionnaire or interview guide. Make sure it contains relevant and concise questions related to retailing.
05
Collect the data by implementing your chosen research methods. Ensure that the data collected is accurate and reliable.
06
Analyze the collected data using statistical techniques or qualitative analysis methods to derive meaningful insights.
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Interpret the research findings and draw conclusions based on the data. Identify trends, patterns, or customer preferences in retailing.
08
Present your market research findings in a clear and organized manner through reports, presentations, or visualizations.
09
Make strategic decisions based on the market research insights to improve your retailing business. Implement changes or develop new strategies as needed.

Who needs market research in retailing?

01
New entrepreneurs or startups in the retail industry who need to understand the market landscape and consumer behavior.
02
Existing retail businesses looking to expand into new markets and target specific customer segments.
03
Retailers planning to launch new products or services and want to evaluate market demand and potential competition.
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Companies experiencing declining sales or customer satisfaction and need to identify the root causes and develop effective solutions.
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Investors or stakeholders interested in assessing the market viability and potential profitability of a retail venture.
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Marketing and sales teams seeking to gather insights about customer preferences, buying habits, and market trends to create targeted marketing strategies.
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Retail consultants or industry experts who aim to provide valuable advice and recommendations based on thorough market research.
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Government agencies or organizations responsible for gathering market intelligence to support policies, regulations, or economic development in the retail sector.
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Market research in retailing refers to the process of gathering information about the target market, competitors, and consumer behavior to make informed business decisions.
Typically, retailers or retail companies are required to conduct and file market research in order to stay competitive and understand their target market.
Market research in retailing can be filled out by collecting data through surveys, focus groups, customer feedback, and analyzing market trends.
The purpose of market research in retailing is to help retailers understand their target market better, identify potential opportunities, and make strategic decisions to improve sales and customer satisfaction.
Information such as market trends, competitor analysis, consumer behavior, and sales data must be reported on market research in retailing.
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