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A social business strategy is a plan of action for utilizing social media and other digital platforms to achieve business goals such as increasing brand awareness, engaging with customers, and driving sales.
All businesses, big or small, that are utilizing social media as part of their marketing strategy are required to have a social business strategy.
To fill out a social business strategy, businesses should identify their goals, target audience, key performance indicators, content strategy, and social media platforms to use.
The purpose of a social business strategy is to outline how a business plans to use social media to achieve its marketing and business objectives effectively.
A social business strategy typically includes details on the target audience, content strategy, key performance indicators, social media platforms, and budget allocation.
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