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Social analytics strategy is a plan that outlines how a company will analyze and interpret data from social media platforms to improve marketing efforts and overall business performance.
Companies that use social media platforms for marketing purposes are required to file a social analytics strategy.
To fill out a social analytics strategy, companies need to outline their goals, identify key performance indicators, and establish a plan for data collection and analysis.
The purpose of a social analytics strategy is to help companies understand their social media performance, optimize their marketing efforts, and make data-driven decisions.
On a social analytics strategy, companies must report their goals, KPIs, data collection methods, analysis tools, and action plans based on insights.
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