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Social analytics strategy is a plan or method used to analyze and interpret social media data to make informed business decisions.
Businesses or individuals who want to analyze social media data to improve their marketing strategies or sales performance are required to file social analytics strategies.
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The purpose of social analytics strategy is to better understand customers' preferences, behavior, and sentiment towards a brand or product through social media data analysis.
Information such as key performance indicators (KPIs), social media metrics, target audience insights, and competitive analysis must be reported on social analytics strategy.
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