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ANNUAL SHOT REPORT 20154Key Messages and Recommendations Authors: Paula BoltonMaggs and Deified Thomas ICE: identification, communication, education Key SHOT messages There is no substitute for correct
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Key messages are concise statements that communicate the most important information or ideas to a target audience.
Key messages are typically filed by individuals or organizations that are responsible for communicating important information to stakeholders or the public.
Key messages can be filled out by identifying the main points that need to be conveyed and crafting clear and impactful statements to communicate them effectively.
The purpose of key messages is to ensure that key information is communicated clearly, consistently, and effectively to the intended audience.
Key messages should include essential information that is relevant to the audience, such as important updates, announcements, or key points of a message.
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