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NEW YORK UNIVERSITY Stern School of Business Fall 2016 Syllabus MK TGGB.2350.01 DRAFT Marketing Planning and Strategy September 6th, 2016 December 8th, 2016 Tuesday & Thursday 1:30 PM 2:50 PM Professor:

How to fill out marketing planning and strategy

How to fill out marketing planning and strategy

1. Start by setting clear objectives for your marketing plan. What are your goals and what do you hope to achieve?
2. Identify your target audience. Who are your ideal customers and what are their preferences and behaviors?
3. Conduct thorough market research to understand your industry, competitors, and market trends.
4. Develop a comprehensive marketing strategy that aligns with your objectives and target audience.
5. Define your brand identity and positioning. What makes your brand unique and how will you communicate it?
6. Create a budget that outlines the financial resources you can allocate towards marketing activities.
7. Choose and implement appropriate marketing tactics such as advertising, content marketing, social media, etc.
8. Monitor and measure the results of your marketing efforts. Analyze data and make necessary adjustments to optimize performance.
9. Regularly review and update your marketing plan to adapt to changing market conditions and business goals.

Who needs marketing planning and strategy?

1. Small businesses and startups who want to establish their brand presence and reach their target audience.
2. Established companies looking to expand their market share and maintain a competitive edge.
3. Entrepreneurs launching new products or services and seeking to generate awareness and demand.
4. Non-profit organizations aiming to raise funds, spread awareness, and attract volunteers.
5. Any business or individual looking to build strong customer relationships, increase sales, and drive growth.

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What is marketing planning and strategy?

Marketing planning and strategy involves identifying the objectives and goals of a company's marketing efforts, and determining the best ways to achieve them.

Who is required to file marketing planning and strategy?

Marketing planning and strategy is typically filed by marketing departments or marketing managers within a company.

How to fill out marketing planning and strategy?

Marketing planning and strategy can be filled out by conducting market research, setting marketing goals, developing marketing tactics, and creating a budget for marketing activities.

What is the purpose of marketing planning and strategy?

The purpose of marketing planning and strategy is to guide a company's marketing activities in order to achieve its business objectives.

What information must be reported on marketing planning and strategy?

Information that must be reported on marketing planning and strategy may include market analysis, marketing goals, marketing tactics, budget allocation, and performance metrics.