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PURDUE EXTENSION EC730 Marketing Four PS: First Steps for New Entrepreneurs Cole Shake, Joan Fulton, and Jayson Luck Department of Agricultural Economics Marketing your business is about how you position
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Step 1: Identify your product or service's unique selling proposition (USP). This is what sets your offering apart from competitors.
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Step 2: Determine the price for your product or service. Consider factors such as production cost, competition, and desired profit margin.
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Step 3: Decide on the channels through which you will distribute your product or service. This can include physical stores, online platforms, or a combination of both.
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Step 4: Develop a promotional strategy to create awareness and generate demand for your product or service. This can involve advertising, public relations, sales promotions, and other marketing tactics.

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Students or individuals studying marketing who want to gain a deeper understanding of the foundational principles of marketing.

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