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TOASTMASTERS
INTERNATIONAL
BRAND MANUAL Rev. 03/2016PURPOSE
This brand manual was created to help you communicate and implement the Toastmasters International brand. When you
use these branding standards,
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How to fill out brand manual
How to fill out brand manual
01
Start by gathering all relevant information about your brand, including your brand values, mission, vision, and target audience.
02
Define the visual elements of your brand, such as your logo, color palette, typography, and imagery.
03
Create guidelines for how to use the visual elements consistently across different platforms and mediums.
04
Write clear and concise instructions on how to communicate your brand's tone of voice and messaging.
05
Include guidelines for using your brand's assets, such as templates, fonts, and icons.
06
Document any specific rules or restrictions related to the use of your brand, such as logo placement or size.
07
Ensure that your brand manual is easily accessible and regularly updated to reflect any changes or updates to your brand.
08
Train your team members on how to effectively use the brand manual and reinforce the importance of brand consistency.
Who needs brand manual?
01
Companies and organizations of all sizes who want to maintain a consistent and cohesive brand identity.
02
Marketing and design teams who need clear guidelines to ensure brand consistency in their communications and visuals.
03
Newly established businesses or startups looking to establish a strong brand presence.
04
Franchise businesses that want to ensure consistent branding across all locations.
05
Any business or individual that wants to build brand recognition and establish a strong brand reputation.
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What is brand manual?
Brand manual is a document that outlines guidelines and specifications on how a brand should be presented to the public.
Who is required to file brand manual?
Companies and organizations that want to maintain brand consistency and integrity are required to file a brand manual.
How to fill out brand manual?
To fill out a brand manual, companies need to include information on brand colors, fonts, logo usage, tone of voice, and other brand elements.
What is the purpose of brand manual?
The purpose of a brand manual is to ensure consistent and cohesive brand messaging across all communications and marketing materials.
What information must be reported on brand manual?
Information such as brand colors, logo variations, typography guidelines, tone of voice, and brand positioning must be reported on brand manual.
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