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Bachelors Thesis Degree Program in International Business Innovation and Technology Management 2014 Thomas Holman HOW TO CONDUCT A MARKET RESEARCH For A Start-Up Company Providing Mobile Self care
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Identify the purpose of the market research
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Define the target market
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Determine the research method and data collection techniques
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Conducting a market research involves gathering information about customers, competitors, and market trends in order to make informed business decisions.
Any business or organization looking to better understand their target market and improve their marketing strategies.
Conducting a market research can be done through surveys, focus groups, interviews, data analysis, and more.
The purpose of conducting a market research is to identify opportunities, minimize risks, and maximize profitability.
The information reported on conducting a market research may include demographics, preferences, buying habits, competitors' strategies, and market trends.
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