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Institution of Engineering Designers Journal, September 2000 Using Focus Groups to Support New Product Development Deana McDonaghPhilp M.Sc. DIED MRS and Anne Rosenberg PhD Developers of new products
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01
Identify your research objective and the specific information you want to gather through the focus group.
02
Recruit participants who fit the target demographic and have relevant experiences or opinions related to the research objective.
03
Choose a suitable location and set up the room with comfortable seating and a conducive atmosphere.
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Prepare a well-structured discussion guide or questionnaire to guide the flow of the focus group.
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Start the session by introducing yourself and the purpose of the focus group, ensuring participants feel comfortable.
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Use the insights gained from the focus group to inform decision-making, make improvements, or develop strategies.
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Fill out using focus groups by organizing sessions with selected participants, asking relevant questions, and analyzing the responses.
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