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A STUDY OF CUSTOMER SATISFACTION, RETURN
INTENTION, AND WORDOFMOUTH
ENDORSEMENT IN UNIVERSITY DINING
Facilities
YEN NEE NG
Bachelor of Science
Oklahoma State University
Stillwater, Oklahoma
2001Submitted
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Step 1: Define the purpose and objectives of the customer study.
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What is a study of customer?
A study of customer is a process of analyzing and understanding the behaviors, preferences, and needs of customers.
Who is required to file a study of customer?
Businesses or organizations that interact with customers are required to file a study of customer.
How to fill out a study of customer?
A study of customer can be filled out by collecting data through surveys, interviews, observations, and analyzing customer feedback and purchasing patterns.
What is the purpose of a study of customer?
The purpose of a study of customer is to improve customer satisfaction, develop better marketing strategies, and enhance products or services.
What information must be reported on a study of customer?
Information such as demographics, buying habits, preferences, customer feedback, and customer satisfaction levels must be reported on a study of customer.
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