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Saint Mary's College of California STY LE GUIDE August 2009Dear Members of the Saint Mary's College Community, I am pleased to provide you with Saint Mary's first comprehensive guide to institutional visual
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How to fill out a style guide:

01
Start by familiarizing yourself with the purpose and requirements of the style guide. Understand its role in maintaining consistent branding and communication standards.
02
Carefully read through the style guide document to understand its different sections and guidelines. Pay attention to areas such as typography, colors, logo usage, tone of voice, and formatting.
03
Follow the guidelines provided in the document when creating any visual or written content. This includes using the recommended fonts, colors, and logo placement.
04
Use the style guide as a reference whenever you are unsure about specific design or writing choices. It serves as a helpful tool to ensure consistency across different platforms and materials.
05
Stay updated with any revisions or updates to the style guide. As branding and industry trends evolve, the style guide may require modifications to align with the current standards.

Who needs a style guide:

01
Marketing and branding teams: A style guide is crucial for marketing and branding teams as it ensures consistency in the messaging, visual identity, and overall brand representation. It helps maintain a unified and professional image.
02
Graphic designers and web developers: Style guides provide essential design and layout guidelines, making it easier for designers and developers to create on-brand materials. It ensures the brand's visual elements are used consistently across various mediums.
03
Content creators and writers: Style guides often include guidelines for tone of voice, writing style, and grammar rules. For content creators and writers, the style guide serves as a reference to maintain a consistent writing style and voice throughout all communication channels.
04
External partners and agencies: When working with external partners or agencies, providing them with a style guide ensures they follow the brand's guidelines and represent the brand in a consistent manner.
Note: The specific individuals or teams that require a style guide may vary depending on the organization and its communication needs.
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A style guide is a set of standards for the writing and design of documents, websites, and other publications.
Typically, businesses and organizations that produce written or visual materials, such as marketing agencies or publishing companies, are required to follow a style guide.
To fill out a style guide, one must follow the specific guidelines provided in the document, such as formatting rules, usage of language, and design elements.
The purpose of a style guide is to ensure consistency in branding, content, and design across different media and platforms.
Information that must be reported on a style guide includes brand colors, logo usage guidelines, typography rules, tone of voice, and formatting instructions.
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