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Salem State University Brand Creative Development Request for Proposal # 2014-06 RFP2014-06 Brand Creative Development, page 1 SALEM STATE UNIVERSITY INVITATION TO BID THIS IS NOT AN ORDER 1. The
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How to fill out Salem State University brand:

01
Start by understanding the core values and mission of Salem State University. This will guide your brand-building efforts and ensure alignment with the institution's goals.
02
Conduct thorough research on the university's target audience, including current and prospective students, faculty and staff, alumni, and the local community. Identify their needs, preferences, and perceptions to shape the brand accordingly.
03
Develop a clear brand positioning statement that communicates Salem State University's unique value proposition and what sets it apart from other educational institutions.
04
Create a visual identity for the brand, including a logo, color palette, typography, and imagery, that reflects the university's values and appeals to the target audience.
05
Craft key brand messages that capture the essence of Salem State University and resonate with its stakeholders. These messages should be consistent across all communication channels.
06
Implement a comprehensive brand guidelines document that outlines the proper usage of the brand elements and provides guidelines for maintaining brand consistency.
07
Engage in strategic marketing and communication initiatives that promote the Salem State University brand and reinforce its key messages. This can include advertising, social media, PR efforts, events, and community partnerships.
08
Continually monitor and evaluate the effectiveness of the brand implementation strategies, making adjustments as needed to ensure the brand remains relevant and resonates with its intended audience.

Who needs Salem State University brand:

01
Prospective students: The brand helps attract and engage potential applicants, showcasing the university's unique offerings and reinforcing its reputation.
02
Current students: The brand creates a sense of belonging and pride among current students, fostering a strong university community.
03
Faculty and staff: The brand unifies the university's faculty and staff, providing a common identity and shared goals.
04
Alumni: The brand connects and engages graduates, establishing a lifelong relationship with the university and reinforcing its value.
05
Local community: The brand highlights the university's contributions to the local community, promoting collaboration and support.
06
Partners and stakeholders: The brand builds credibility and trust among partners, such as employers, government agencies, and educational institutions, fostering collaborations and opportunities.
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The Salem State University brand represents the institution's reputation and identity.
All official representatives of Salem State University are required to adhere to the branding guidelines and use the official brand elements.
To fill out the Salem State University brand, individuals must follow the brand guidelines provided by the institution.
The purpose of the Salem State University brand is to maintain consistency, professionalism, and recognition across all communication materials and platforms.
The Salem State University brand typically includes logo usage, color palette, font styles, and other visual elements.
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