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Exhibitor Marketing ToolkitSAMPLE ONLY
POTSHOT FOLLOW-UP EMAIL
Within two weeks following the 2017 SHOT Show, you should send personal thank you messages to the
customers and new contacts who visited
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How to fill out post-show follow up email
How to fill out post-show follow up email
01
Start by addressing the recipient using their name.
02
Thank them for visiting your booth or attending your presentation at the show.
03
Include a brief reminder of your company and the products or services you offer.
04
Personalize the email by mentioning any specific conversations or interactions you had with the recipient at the show.
05
Highlight any follow-up actions or next steps that were discussed or agreed upon during the show.
06
Offer additional resources or information that may be helpful to the recipient based on their expressed interests or needs.
07
Include a call-to-action for the recipient to take some desired action, such as scheduling a meeting, requesting a demo, or placing an order.
08
End the email with a polite closing and your contact information, including a phone number and email address.
Who needs post-show follow up email?
01
Exhibitors who want to maintain strong connections with potential clients or leads generated at a trade show.
02
Sales representatives who had promising conversations with prospects during the show.
03
Marketing teams looking to nurture leads and drive further engagement after the event.
04
Businesses aiming to build brand awareness and credibility by following up with attendees who showed interest in their products or services.
05
Companies that want to provide further information or address any questions or concerns raised by attendees during the show.
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What is post-show follow up email?
Post-show follow up email is an email sent to follow up with leads or contacts after a trade show or other event.
Who is required to file post-show follow up email?
Exhibitors or companies who participated in the event are required to file post-show follow up email.
How to fill out post-show follow up email?
Post-show follow up email can be filled out by including personalized messages, relevant information, and call-to-action for further engagement.
What is the purpose of post-show follow up email?
The purpose of post-show follow up email is to nurture leads, maintain relationships, and potentially convert leads into customers.
What information must be reported on post-show follow up email?
Information such as event details, personalized messages, product/service information, and contact details should be reported on post-show follow up email.
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