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PRE AND SHOW EXPOSURE NEW FOR 2017 JACK TIMEPIECES AT JACK 2017 Timepieces at JACK will focus exclusively on the watch companies exhibiting at the JACK Las Vegas, Swiss Watch, and LUXURY shows. The
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How to fill out pre- and at-show exposure

01
Start by researching and identifying the target audience for your product or service.
02
Create an engaging and eye-catching display booth that showcases your brand and offerings.
03
Promote your participation in the show through various marketing channels such as social media, email campaigns, and your website.
04
Create compelling pre-show content like teaser videos, blog posts, or webinars to generate interest and attract attendees.
05
During the show, have knowledgeable staff members available to interact with visitors and provide information about your offerings.
06
Collect leads and contact information from interested attendees to follow up after the show.
07
Evaluate the success of your pre- and at-show exposure efforts by analyzing metrics like lead conversion rates and booth traffic.
08
Adjust and refine your strategies for future shows based on the insights gained from the evaluation process.

Who needs pre- and at-show exposure?

01
Businesses or organizations looking to increase brand awareness and visibility.
02
Companies launching a new product or service and aiming to generate buzz and attract potential customers.
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Entrepreneurs or startups seeking to establish connections and partnerships within their industry.
04
Sales teams wanting to engage with potential clients and showcase their offerings in a face-to-face setting.
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Marketing teams aiming to gather valuable leads and expand their customer base.
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Any company or individual looking to stay competitive and relevant in their industry by actively participating in trade shows or exhibitions.
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Pre- and at-show exposure refers to the level of visibility and presence an event or product receives before and during a show or exhibition.
Exhibitors, sponsors, and organizers are typically required to file pre- and at-show exposure reports.
Pre- and at-show exposure forms can usually be filled out online or submitted through a designated portal provided by the event organizers.
The purpose of pre- and at-show exposure is to track and measure the visibility and impact of an event or product before and during a show, helping to assess the return on investment for participants.
Information such as promotional activities, marketing strategies, media coverage, and audience engagement must be reported on pre- and at-show exposure forms.
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