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Hennepin County: Branding Style and Usage Guide Public Affairs June 2012 Table of Contents Branding Style and Usage Guide Introduction.........................................................................................
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Step 1: Begin by accessing the Hennepin County branding style guide, which can be found on their official website.
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Step 2: Familiarize yourself with the overall design principles and guidelines outlined in the style guide.
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Step 3: Start by choosing the appropriate Hennepin County logo for your specific use case.
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Step 4: Ensure that the chosen logo is used consistently and adheres to the specified size and placement guidelines.
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Step 5: Use the approved Hennepin County color palette for any visuals or materials that require color.
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Step 6: Pay attention to typography and ensure that any text follows the recommended fonts and styles provided in the style guide.
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Step 7: Incorporate the Hennepin County visual elements, such as patterns or icons, as suggested in the style guide.
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Step 8: Continuously refer back to the style guide to ensure that your materials and designs are aligned with the Hennepin County branding.
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Step 9: Seek approval from the appropriate departments or individuals within Hennepin County before finalizing any branding materials.
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Step 10: Regularly update and review your use of the Hennepin County branding style to ensure consistency and adherence.

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Organizations or departments within Hennepin County that want to showcase a consistent and unified brand image.
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Partners or vendors who collaborate with Hennepin County and need to incorporate the county's branding style into their deliverables.
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Any individual or entity that wants to promote Hennepin County and align their materials with the official branding guidelines.
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Hennepin County branding style is a set of guidelines and standards for the visual identity and messaging of Hennepin County.
Hennepin County employees, contractors, and partners who are creating materials representing the county are required to follow the branding style guidelines.
You can access the Hennepin County branding style guidelines online and follow the instructions for creating materials that adhere to the guidelines.
The purpose of the Hennepin County branding style is to ensure consistency in the county's visual identity and messaging across all materials.
Information such as logo usage, color palettes, typography, tone of voice, and other visual and messaging elements must be reported on the Hennepin County branding style.
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