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The Secret to Getting Publicity By Marcia Passes Duffy The secret is this: You have to think like a journalist. ! Separate the real news about your organization from promotional fluff, hype or cliché.
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How to fill out marcia duffys press release

01
Start by opening a blank document or template in a word processing software.
02
Add the header of the press release, including the organization's name, contact information, and the date.
03
Write a catchy and informative headline that captures the essence of the press release.
04
Include a subheadline that provides additional context or briefly summarizes the main message.
05
Write a concise and compelling introductory paragraph that uses the inverted pyramid structure and answers the key questions: who, what, when, where, and why.
06
Use the subsequent paragraphs to provide more details, facts, and supporting information about the news or announcement.
07
Include relevant quotes from key individuals involved in the story to add credibility and human interest.
08
Provide any necessary background information or context to help the readers understand the significance of the news.
09
Summarize the key points and highlights at the end of the press release.
10
Add a boilerplate section about the organization, including a brief description and contact information.
11
Include any relevant media or contact information for further inquiries or interviews.
12
Proofread and edit the press release for any errors, grammar mistakes, or inconsistencies.
13
Save the press release document in a suitable format, such as PDF or Word, and distribute it through appropriate channels like email, website, or press release distribution services.

Who needs marcia duffys press release?

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Organizations or businesses that want to announce a new product or service.
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