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Branding style guide January 2015 Produced by the Department of Family and Community Services www.facs.nsw.gov.au January 2015 All rights reserved. Except as provided in the Copyright Act 1968 (Commonwealth),
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How to fill out branding style guide
How to fill out branding style guide
01
Start by including a cover page with the name of the brand and any other relevant information.
02
Provide a brief introduction about the purpose and importance of the branding style guide.
03
Include a section that outlines the brand's mission, vision, and values.
04
Specify the brand's logo usage guidelines, including size, placement, and variations.
05
Define the brand's color palette and provide specific color codes or Pantone numbers.
06
Outline typography guidelines, including font choices for headers, body text, and any additional styles.
07
Include guidelines for imagery and photography, such as preferred styles, image sizes, and image sourcing.
08
Detail guidelines for brand messaging, including tone of voice, key messaging points, and writing style.
09
Provide examples of brand applications, such as business cards, letterheads, and social media profiles, to showcase proper usage.
10
Include any additional guidelines relevant to the brand, such as iconography, patterns, or specific design elements.
11
Ensure consistent formatting and organization throughout the branding style guide.
12
Regularly review and update the branding style guide as needed to reflect any changes or updates to the brand.
Who needs branding style guide?
01
Companies or organizations looking to establish a consistent brand identity.
02
Marketing teams responsible for maintaining brand consistency across all marketing materials.
03
Designers and creatives working on projects that involve the brand's visual elements.
04
Employees who need to understand and adhere to the brand's guidelines in their day-to-day work.
05
New hires or external contractors who need to quickly get familiar with the brand's visual and messaging guidelines.
06
Startups or businesses undergoing rebranding or brand refresh initiatives.
07
Franchise businesses that need to ensure consistency across multiple locations.
08
Non-profit organizations aiming to build a strong brand image and increase recognition.
09
Any entity that wants to establish a strong and recognizable brand presence in the market.
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What is branding style guide?
A branding style guide is a document that provides guidelines on how to use a company's branding elements such as logo, color palette, typography, and tone of voice.
Who is required to file branding style guide?
Companies or organizations that want to ensure consistency in their branding across all platforms and materials.
How to fill out branding style guide?
Fill out the branding style guide by following the guidelines provided in the document, and make sure to adhere to the specified branding elements.
What is the purpose of branding style guide?
The purpose of a branding style guide is to maintain consistency and coherence in a company's branding, ensuring that it is represented accurately across all channels.
What information must be reported on branding style guide?
Information such as logo usage guidelines, color codes, typography details, brand messaging, and examples of how to apply the branding elements.
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