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Request for Quotes (RFQ) For Brand Strategy and Identity Development Issued by: Downtown Sioux Falls (DTS) Date: March 13, 2017, Introduction Downtown Sioux Falls (DTS), is requesting bids from interested
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Start by identifying your brand's purpose and core values.
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Research your target audience and competitors to better understand your market.
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Define your brand positioning and unique selling proposition.
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Create a brand identity including a logo, tagline, and brand guidelines.
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Develop a brand messaging strategy to effectively communicate your brand's story.
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Brand strategy refers to a long-term plan for the development of a successful brand in order to achieve specific goals. It involves creating a unique and relevant identity that differentiates the brand from its competitors.
Brands of all sizes and industries may choose to develop and implement a brand strategy to help guide their marketing and branding efforts.
Filling out a brand strategy involves conducting market research, identifying target audiences, defining brand values and messaging, and creating a plan for brand positioning and communication.
The purpose of a brand strategy is to help a brand establish a strong and memorable identity, build customer loyalty, increase brand awareness, and differentiate itself from competitors.
Information that may be reported on a brand strategy includes market research findings, target audience demographics, brand positioning statements, messaging guidelines, and visual identity elements.
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