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Marketing Analytics I Course Marketing Analytics I; Course contents Stephan Forger UC Berkeley Extension BUS ADM X466.3, 2 semester units; Spring 2017 Instructor Stephan Forger Phone: 650.455.4411

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Marketing analytics is the practice of measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize return on investment.

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Key information that must be reported on marketing analytics includes marketing spend, ROI, customer acquisition cost, conversion rates, campaign performance metrics, and competitor analysis.

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