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On Brands and Word of Mouth MITCHELL LOVE TT, RENATA PORES, and RON SCHOLAR Web Appendix A: Brand List The list of brands was constructed using the Keller and Fay Backtrack free recall data. We dropped
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The Web Appendix - American is a supplementary online document containing additional information related to a research study conducted in the United States.
Researchers who have conducted a study in the United States and have additional information to share are required to file a Web Appendix - American.
To fill out a Web Appendix - American, researchers can use an online platform provided by the publication or institution where the study is being reported.
The purpose of the Web Appendix - American is to provide readers with access to additional details or data that enhance the understanding and transparency of a research study conducted in the United States.
The Web Appendix - American may contain details such as additional statistical analyses, supplementary figures or tables, expanded methodology description, raw data, or any other relevant information that supports the main findings of the study conducted in the United States.
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