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STYLE GUIDE University Communications and Marketing 2088856291 uidaho.edu/ucm The University of Idaho generally follows The Associated Press Stylebook (aka AP style guide). The supplemental guide
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Start by understanding the purpose of the style guide for the university. It is meant to provide a consistent and professional look and feel across all university materials.
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Begin by creating a comprehensive list of all the different types of university materials that will require adherence to the style guide, such as brochures, websites, newsletters, etc.
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Establish the sections and categories within the style guide, such as typography, colors, logo usage, writing style, etc.
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Provide detailed guidelines on typography, specifying the fonts to be used, their sizes, line spacing, and heading styles.
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Define the university's color palette, including primary and secondary colors, and provide guidance on how and where these colors should be used.
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Outline the correct usage and placement of the university's logo on various materials, ensuring consistency and proper sizing.
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Specify the university's preferred writing style, including grammar rules, tone of voice, and preferred language usage.
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Include guidelines for formatting various types of materials, such as brochures, posters, and websites, ensuring a cohesive visual identity.
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Provide examples and visual references for each guideline to make it easier for users to understand and follow the style guide.
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Regularly review and update the style guide to incorporate any changes in branding or design standards over time.

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Style guide - university is a set of guidelines and standards for the visual design, writing style, and branding of a university.
All departments and organizations within the university are required to follow the style guide.
The style guide - university can be filled out by following the provided templates and guidelines.
The purpose of the style guide - university is to ensure consistency and professionalism in all university materials and communications.
The style guide - university must include information on logo usage, color palettes, typography, writing style, and other branding elements.
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