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PAULA DeMarco CALIFORNIA STATE UNIVERSITY, NORTHRIDGE PAULA. J. DeMarco SUN.EDU LOGO TYPES PICTORIAL / ABSTRACT SYMBOL: Click on the arrow to see samples This type of mark represents the company in
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Begin by understanding the purpose and message you want your logo to convey.
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Research and gather inspiration from other successful logos in your industry.
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Sketch out rough ideas and concepts for your logo on paper or digitally.
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Refine your best ideas and create a more detailed draft of your logo design.
05
Choose the appropriate colors, fonts, and shapes that reflect your brand identity.
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Test your logo design at different sizes and formats to ensure it is easily recognizable.
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Consider seeking feedback from others and making necessary adjustments based on their input.
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Finalize your logo design by digitizing it and ensuring it is in the correct file format.
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Implement your logo consistently across all branding materials and touchpoints.

Who needs logo types?

01
Businesses and startups looking to establish a strong brand identity.
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Any individual or entity that wants to visually represent their name, product, or service.
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Non-profit organizations seeking to create a memorable and impactful logo.
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Basically, anyone who wants to establish a unique and memorable visual representation.
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Logo types refer to the different variations of a company's logo, such as color versions, black and white versions, and different layouts.
Any business or individual who wants to protect their logo from unauthorized use or infringement is required to file logo types.
Logo types can be filed through the appropriate intellectual property office in your country by submitting the necessary forms and fees.
The purpose of logo types is to legally protect a company's logo from being used by others without permission.
Logo types typically require information such as the name and address of the owner, a description of the logo, and any specific claims or disclaimers.
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