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GraphicIdentity Guidelines GR APHID IDENTITY Y GUIDELINES iCONTENTS1The Role of Graphic Identity2Institutional Positioning3The Dickinson Wordmark6Wordmark Lockups7The College Colors 8Typography 10The
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How to fill out graphic-identity guidelines
How to fill out graphic-identity guidelines
01
Start by reviewing the purpose and goals of your brand. Understand the principles and values that your brand stands for.
02
Ensure that your graphic-identity guidelines include a clear logo usage section. Specify the correct and incorrect ways to use your logo, including size, placement, and color variations.
03
Provide guidelines for typography, including the specific fonts and font sizes to be used in different contexts.
04
Include guidelines for color usage, specifying the primary and secondary colors of your brand palette and how they should be applied.
05
Specify rules for imagery and photography, including preferred styles and sources.
06
Define guidelines for layout and composition, outlining the recommended grid system, spacing, and alignment principles.
07
Include guidelines for iconography and illustrations, specifying the preferred styles and usage.
08
Provide examples and templates for various brand collateral such as business cards, letterheads, and digital assets.
09
Ensure that your guidelines are easily accessible and regularly updated to reflect any changes in your brand.
Who needs graphic-identity guidelines?
01
Any organization or business that wants to establish a strong and consistent brand image.
02
Startups and small businesses looking to create a professional and cohesive visual identity.
03
Marketing and design teams responsible for maintaining the brand's visual consistency.
04
Franchise businesses that need to ensure that all locations adhere to the brand's visual standards.
05
Companies undergoing rebranding or brand refresh initiatives.
06
Creative agencies working on behalf of clients to develop and manage their brand identities.
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