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Analytics CASE STUDY Novartis Implements Google Analytics Premium on a Global Scale to Improve Customer Experience Novartis is a global leader in health care; as such, it has thousands of websites
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01
To fill out Novartis implements Google Analytics, follow these steps:
02
Sign in to your Google Analytics account or create a new one.
03
Navigate to the Admin section.
04
Select the appropriate account and property where you want to implement Google Analytics for Novartis.
05
Click on 'Tracking Info' under the Property column.
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Choose 'Tracking Code' from the drop-down menu.
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Copy the tracking code snippet provided.
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Log in to your Novartis website's backend or content management system (CMS).
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Locate the header section of your website's theme or template.
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Paste the copied tracking code snippet just before the closing tag.
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Save the changes to your website's backend or CMS.
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Once these steps are completed, Novartis will be able to utilize Google Analytics to track and analyze website data.

Who needs novartis implements google analytics?

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Novartis implements Google Analytics is needed by:
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- Novartis marketing teams to analyze website traffic, user demographics, and engagement.
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- Novartis developers to track website performance and identify areas for improvement.
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- Novartis executives to make data-driven decisions and measure the success of marketing campaigns.
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- Novartis stakeholders to understand the effectiveness of digital strategies and optimize online presence.
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Novartis implements Google Analytics to track and analyze website traffic and user behavior.
Novartis or any organization that implements Google Analytics is required to file the necessary reports.
To fill out Google Analytics reports, one must access the Google Analytics platform, select the appropriate data parameters, and generate the desired reports.
The purpose of Novartis implementing Google Analytics is to gain insights into website traffic, user engagement, and marketing effectiveness.
Information such as website traffic, user demographics, bounce rates, session durations, and conversion rates must be reported in Google Analytics.
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