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INDUSTRY AND COMPETITOR ANALYSIS This guide provides an overview of techniques useful in conducting an industry or competitor analysis and a listing of resources available in Milner Library. For additional
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How to fill out industry amp competitor analysis

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How to fill out industry and competitor analysis:

01
Start by researching and gathering information about your industry. Look for industry trends, market size, growth rate, and key players in the industry. This will give you a general understanding of the industry landscape.
02
Identify your direct competitors. These are the companies that offer similar products or services to yours and target the same customer segment. Research their market share, strengths, weaknesses, and marketing strategies. This will help you understand how you can differentiate yourself in the market.
03
Analyze your indirect competitors. These are the companies that may not offer the same products or services as yours, but still compete for the same customer. Look for any substitute products or services that could potentially draw customers away from your business.
04
Evaluate the competitive advantages of your competitors. Identify their unique selling propositions, pricing strategies, distribution channels, and customer relationships. This will help you identify areas where you can potentially outperform them.
05
Assess the strengths and weaknesses of your own business. Identify your key strengths that give you a competitive edge, such as unique features, cost advantages, or a strong customer base. Also, be honest about your weaknesses and areas where you need to improve.
06
Look for opportunities and threats in the industry. Analyze external factors like technological advancements, regulatory changes, economic trends, and shifting consumer preferences. Identify any opportunities that you can leverage and any potential threats that may impact your business.
07
Finally, summarize your findings and draw meaningful insights. Use the collected data to identify potential growth opportunities, areas where you can improve, and strategies to stay ahead of the competition.

Who needs industry and competitor analysis?

01
Startups and entrepreneurs: Industry and competitor analysis is crucial for startups and entrepreneurs who are entering a new market. It helps them understand the market dynamics, identify competitors, and develop effective strategies to gain a competitive edge.
02
Established businesses: Even established businesses need to regularly conduct industry and competitor analysis to stay updated with the latest trends and market developments. It allows them to analyze their competitors, identify market gaps, and make informed decisions to improve their market position.
03
Investors and stakeholders: Investors and stakeholders rely on industry and competitor analysis to evaluate the potential of a business or industry. It helps them assess the market size, growth rate, and competitive landscape to make informed investment decisions.
04
Marketing and sales teams: Industry and competitor analysis provide valuable insights to marketing and sales teams. It helps them understand the target market, identify customer needs, and develop effective marketing strategies to differentiate their products or services from competitors.
05
Consultants and business advisors: Consultants and business advisors often conduct industry and competitor analysis to provide strategic recommendations to their clients. They help businesses identify opportunities, mitigate risks, and develop effective business strategies based on market insights.
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Industry and competitor analysis is the process of evaluating the strengths and weaknesses of a company's competitors within the industry.
Businesses operating within a specific industry are usually required to conduct and file industry and competitor analysis.
Industry and competitor analysis can be filled out by collecting data on competitors, market trends, and industry strategies, and comparing them to the company's own performance.
The purpose of industry and competitor analysis is to identify opportunities and threats in the market, and to formulate strategies to improve the company's competitive position.
Information such as competitor financial data, market share, pricing strategies, and SWOT analysis must be reported on industry and competitor analysis.
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