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INSTEAD, IoanaPopescuDPRM1DYNAMICPRICING&REVENUEMANAGEMENT ProfessorIoanaPopescuSession1:Introductiontorevenuemanagement RM game Introduction&courseoverview Session2:Multipricinginsegmentedmarkets
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Start by gathering all relevant data related to your pricing and revenue management process.
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Dynamic pricing and revenue management is a pricing strategy that uses data and analytics to set flexible prices for products or services based on market demand, customer behavior, and other factors.
Companies in various industries such as airlines, hotels, online retailers, and ride-sharing services are often required to implement dynamic pricing and revenue management strategies.
To fill out dynamic pricing and revenue management, companies need to collect and analyze data on market trends, customer preferences, and competitor pricing to optimize their pricing strategies.
The purpose of dynamic pricing and revenue management is to maximize profits by setting the right prices at the right time to meet customer demand and outperform competitors.
Information such as pricing data, revenue forecasts, market analysis, and customer segmentation must be reported on dynamic pricing and revenue management.
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