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B2B Marketing and Branding WS 2016 Course Outline by Prof. Dr. Waldemar PfrtschInternational BusinessOverview In this course, you will learn about B2B Marketing and Branding in the global marketplace.

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What is b2b marketing and branding?

B2B marketing and branding refers to the strategies and activities businesses use to promote their products or services to other businesses.

Who is required to file b2b marketing and branding?

Businesses engaged in selling products or services to other businesses are required to file b2B marketing and branding.

How to fill out b2b marketing and branding?

To fill out b2B marketing and branding, businesses need to provide information about their target market, branding strategies, marketing channels, and budget.

What is the purpose of b2b marketing and branding?

The purpose of b2B marketing and branding is to attract and retain business customers, build brand awareness, generate leads, and drive sales.

What information must be reported on b2b marketing and branding?

Information such as target market analysis, branding strategy, marketing campaign details, budget allocation, and performance metrics must be reported on b2B marketing and branding.

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