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BASIC BANANAS Ph 61 1300 691 883 ABN 43 239 027 805 PO Box 502 Narrabeen NSW 2101 Sydney Australia The One Page Strategic Marketing Plan Business Name Your Name Date WHY WHO UNIQUENESS What are you really selling Who are your target markets What differentiates you Marketing Strategy Next Steps Who Deadline Success Indicator Lead Generation What needs to happen Responsible By When KPIs Basic Bananas Pty Ltd.
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How to fill out one page marketing plan

01
Start by identifying your target audience and understanding their needs and wants.
02
Set specific and measurable marketing goals that align with your overall business objectives.
03
Research your competition and conduct a SWOT analysis to identify your strengths, weaknesses, opportunities, and threats.
04
Define your unique selling proposition (USP) and create a compelling value proposition.
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Choose and prioritize the marketing strategies and tactics that will help you reach your target audience effectively.
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Outline your marketing budget and allocate funds to different marketing activities.
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Create a timeline and set deadlines for each marketing activity.
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Develop clear and concise messaging for your marketing materials.
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Design and create visually appealing marketing materials, such as brochures or social media posts.
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Monitor and track the performance of your marketing activities regularly and make adjustments as needed.

Who needs one page marketing plan?

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Startups and small businesses that want to create a focused and actionable marketing plan.
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Non-profit organizations that need to promote their cause and attract donors or volunteers.
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A one page marketing plan is a condensed summary of a company's marketing goals, strategies, and tactics that can be easily communicated and followed.
Small businesses and startups are often required to have a one page marketing plan to outline their marketing strategies and objectives.
To fill out a one page marketing plan, include sections such as business goals, target audience, marketing strategies, key performance indicators, and action plans.
The purpose of a one page marketing plan is to provide a clear and concise overview of the company's marketing strategy to guide decision-making and ensure alignment with business goals.
Information such as target market, marketing objectives, budget allocation, marketing channels, and timeline for implementation must be reported on a one page marketing plan.
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