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Sales Intelligence The Secret Weapon for 2014 Jeff Ramminger Senior Vice President Field Marketing Client Consulting Justin Hoskins Vice President Product Architecture Innovation TTGTSummit www. Techtarget. com/ForMarketers TechTarget Worldwide ROI Summit 2014 sales challenges More - content getting consumed - places for buyers to go - data to mine and manage Higher - prospect expectations - degree of prospect intelligence Less - dependency on sales for information - time to influence the...
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