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Foley E. LeFevre A. 2001. Understanding generation X. Zagnoli McEvoy Foley LLC. Retrieved from http //www. 2009. Validity and the design of market segments. Journal of Tynan A. and Drayton J. 1987. Market segmentation. Journal of marketing management 2 3 301-335. Continuing on the timeline of segmentation concepts research from the new millennium showed signs of development into what marketing segmentation is today. The authors describe the difficulty in appealing effectively to youth markets...
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