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Brand Guidelines August 2013VERSION 1.1Table of Contents ACT Brand Guidelines3Message from the COMO 4×Overview8Master Brand Identity31Campaign Marketing Style32333435383942ACT Editorial Guidelines43The
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How to fill out act brand guidelines

01
Step 1: Familiarize yourself with the ACT brand guidelines document.
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Step 2: Start with the logo usage guidelines. Ensure that the ACT logo is used correctly and consistently throughout all marketing materials.
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Step 3: Follow the typography guidelines. Use the specified fonts and sizes mentioned in the guidelines for headings, subheadings, body text, etc.
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Step 4: Adhere to the color palette provided in the brand guidelines. Use the specified colors for backgrounds, text, and other design elements.
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Step 5: Review the imagery and photography guidelines. Use appropriate visuals that align with the ACT brand image.
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Step 6: Pay attention to the layout and design elements. Follow the suggested guidelines for spacing, alignment, and overall visual presentation.
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Step 7: Understand the tone and voice guidelines. Use appropriate language and tone that reflects the ACT brand personality.
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Step 8: Apply the brand guidelines consistently across all communication channels, including print and digital media.
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Step 9: Seek approval or guidance from the brand manager or designated authority if unsure about any specific guidelines.
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Step 10: Regularly revisit the brand guidelines to stay updated with any changes or additions.

Who needs act brand guidelines?

01
Marketing teams and departments: Marketing teams often need the brand guidelines to maintain consistency in their promotional materials and ensure that the ACT brand is represented accurately.
02
Designers and creative professionals: Designers and creatives need the brand guidelines to understand the visual elements and specifications required when creating marketing assets for ACT.
03
Marketing agencies and partners: Agencies and partners working on behalf of ACT need the brand guidelines to align their strategies and deliverables with the brand's visual and tonal identity.
04
Employees: All employees should be aware of the brand guidelines to ensure that they represent the ACT brand consistently in their interactions, presentations, and communications.
05
Third-party vendors: Any vendors or suppliers working with ACT may be required to follow the brand guidelines to maintain a cohesive brand experience across all touchpoints.
06
External stakeholders: People outside the organization who interact with ACT, such as clients, investors, or media, may benefit from the brand guidelines to understand the brand's visual and tonal identity.
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Act brand guidelines outline the rules and specifications for using a particular brand identity in a consistent manner across different platforms and materials.
Companies or organizations that own a brand and want to ensure consistent branding across all channels are required to file act brand guidelines.
Act brand guidelines can be filled out by detailing the brand's logo specifications, color palette, typography, tone of voice, and other elements that define the brand identity.
The purpose of act brand guidelines is to maintain brand consistency, integrity, and recognition across all marketing and communication materials.
Act brand guidelines should include details on logo usage, color codes, font styles, brand messaging, and examples of correct and incorrect brand implementations.
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