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BRAND CONCEPT AND BRAND REACH: A DUAL PROCESSING APPROACH TO EXTENSION EVALUATION by Over Topology, BA, MBA, Dissertation In MARKETINGSubmitted to the Graduate Faculty of Texas Tech University in Partial
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Brand concept refers to the overall idea or vision behind a brand, while a brand is a specific mark or symbol that represents a company or product.
Companies and individuals who own a brand or want to establish a new brand are required to file brand concept and brand.
Brand concept and brand can be filled out through the appropriate forms provided by the relevant intellectual property office or trademark authority.
The purpose of brand concept and brand is to officially register and protect the unique identity and image of a company or product.
Information such as the name of the brand, the owner of the brand, a description of the brand concept, and any relevant images or logos must be reported on brand concept and brand.
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