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Search Engine Optimization: What Drives Organic Traffic to Retail Sites? M MICHAEL R. B AYE Department of Business Economics and Public Policy Kelley School of Business Indiana University Bloomington
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Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Any business or website owner who wants to improve their online visibility and attract more visitors is encouraged to implement SEO strategies.
SEO can be implemented by optimizing website content, using relevant keywords, improving website loading speed, and obtaining backlinks from reputable sources.
The purpose of SEO is to improve a website's ranking on search engine results pages, increase organic traffic, and ultimately drive more conversions and sales.
SEO reports typically include data on website traffic, keyword rankings, backlink profiles, and on-page optimization efforts.
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